March 2025 - Current
CurrentThinking Reading Pvt Ltd
Lead Frontend Developer
Thinking Reading — Corporate Website & Content Platform
Next.js · React · TypeScript · PostgreSQL · Payload CMS · Tailwind CSS · Vercel Blob
- Developed a full-stack corporate website showcasing literacy programmes, case studies, and educational resources.
- Integrated Payload CMS for managing articles and media, with a searchable blog, category filters, and incremental loading.
- Built an automated WordPress migration pipeline preserving article content, publication dates, images, and internal links, with resumable imports and verification.
- Added podcast integration, interactive student progress charts, and engagement analytics with cookie consent controls.
- Implemented contact forms with email delivery, input validation, spam detection, and rate limiting.
- Managed a Google Ads campaign with a £50 budget, generating 377 clicks, 26.3K impressions, and a 1.44% click-through rate (CTR) within one week to increase brand visibility for Thinking Reading.












